HOLLYWOOD SIGNS: THE GOLDEN AGE OF GLITTERING GRAPHICS AND GLOWING NEON

Hollywood Signs: The Golden Age of Glittering Graphics And Glowing Neon

We recently discovered a book called Hollywood Signs: The Golden Age of Glittering Graphics and Glowing Neon. What an absolute treat for design and Hollywood history fans alike. While we at Modern Living LA tend to focus on houses and buildings, these iconic signs play a pivotal roll in our appreciation of the structures they adorn. Great design lies at the intersection of architecture and these historic signs.

Several of these signs were actually created by the architectural firms commissioned to design the buildings. The still standing Cinerama Dome Theater by Welton Becket and Associates exhibits its playfully colorful letters in bright lights. Sardi’s restaurant designed by Rudolph Schindler displays an elegant neon sign in sans serif font. The streamline moderne Earl Carroll Theater on Sunset Blvd by Gordon Kaufman generously used neon in the exterior signs and vertical piping along the building sides. We’re told it is going thru a renovation and may reopen. The building was originally praised in California Arts and Architecture (the predecessor to Arts and Architecture magazine).

We have a new found appreciation for these remarkable sign and value the efforts made to save the ones we’ve not lost. And, a special thanks to Kathy Kikkert for preserving all of these signs on the pages of her book.

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If you would like to know more about this amazing home, contact Brian Courville at 310-622-0312. Or, for additional Mid-Century Modern | Architectural homesSpanish homes, Historic Los Angeles homes or Classic Los Angeles homes for sale reach us by email at: Brian Courville. If you are considering selling, contact us for a free no-obligation home valuation.