The House that Came in the Mail

CATEGORY: Architecture | DATE: 10.05.21 | PRODUCER: Joe Rosenberg

The Sears & Roebuck Mail Order Catalog was nearly omnipresent in early 20th century American life. By 1908, one fifth of Americans were subscribers. Anyone anywhere in the country could order a copy for free, look through it, and then have anything their heart desired delivered directly to their doorstep. At its peak, the Sears catalog offered over 100,000 items on 1,400 pages. It weighed four pounds. Today, those 1,400 pages provide us with a snapshot of American life in the first decade of the 20th century, from sheep-shearing machines and cream separators to telephones and china cabinets. The Sears catalog tells the tale of a world — itemized. And starting in 1908, the company that offered America everything began offering what just might be its most audacious product line ever: houses.

https://99percentinvisible.org/episode/the-house-that-came-in-the-mail/

THIS WAY BACK to MORE “THINGS WE LIKE”…

If you would like to know more, call 310.622.0312 or email Brian Courville. Whether Mid Century ArchitecturalSpanishLuxury, or Classic Los Angeles design, MODERN LIVING LA is here to guide you home. Follow us on Instagram @modernlivingla

Designated one of the Top 7 real estate websites for modern homes in the world by thespaces.com