Italian architect, designer and teacher Alberto Rosselli was born in Palermo in 1921. He was considered the “innovator” of architecture and one of the primary architects to emphasize the concept of industrial design as it relates to the structure as a whole. After graduating in 1947 from Milan Polytechnic University, Rosselli, he became the pioneer of Industrial Design and proposed new teaching techniques about the concept and process of “decision-making” in design. He decided to create furniture pieces that were modern, functional, simple and affordable.
In 1951, Rosselli designed the first kitchen for a two-person apartment encompassing the principles of functionality and adaptability, this informed his practice of design, concepts and ideas. Rosselli was inspired by the work of Gio Ponti, who became a role model and a figure he followed and studied in his formative years. In the 1950’s Rosselli began to work with Ponti, founding Ponti Fornaroli Rosselli / Studio PFR. During this time, he was involved in the planning of the Pirelli Tower, his first architectural commission. From the 1950’s to his death in the 1976 Rosselli created designs for everyday items – furniture pieces, clocks and electrical appliances, with the concepts of functionality and modularity as his guiding principles.
“Poltrone Jumbo” modular seating elements constructed of fiberglass, designed in 1968 for Italian furniture manufacturer Saporiti, available in red, black, blue and white.
Mid-Century Modern Trapezoid Desk c.1955, composed of a long teak top with floating attached drawers on an iron frame. Designed by Studio PFR.